Showing Value: B2B & B2C Content
Email Marketing
Special Promotion Emails. I have written and produced hundreds of emails announcing complex special offers to consumers in a clear and engaging manner. Click the image for an example.
Product Launch Emails. I have announced the launch of five major financial products via email marketing in a concise and engaging manner. Click the image for an example.
Lifecycle Emails: Dormant Consumers. I work with our marketing team to create consumer lifecycle-based content, including the emails we send to dormant accounts and accounts close to escheatment. Click the image for an example.
Lifecycle Emails: New Consumers. I work with our marketing team to create consumer lifecycle-based content, including the emails we send to our new members. We communicate to members 30, 60 and 90 days after they activate their accounts. Click the image for an example.
Trade Publication Articles
“Protect Yourselves Inside and Out.”
Article for executives at more than 100 credit unions in Georgia about what regulatory agencies would expect from them in the coming year.
Click photo for more.
“State GAC Day Empowers Credit Unions to Effect Change.”
Article for executives at more than 100 credit unions in Georgia about a recent advocacy event my company hosted.
Click photo for more.
“Think You Can’t Afford to Send Your Employees to Training? Can You Afford Not To?”
Article for executives at more than 100 credit unions about the importance of staff training.
Click photo for more.
“Increasing Influence Through Active Advocacy.”
Article for executives at more than 100 credit unions the value of grassroots advocacy for credit unions and the industry.
Click photo for more.
